The Creative Quest is a journey into the world of marketing imagination, tapping into your childlike imagination to help you devise cut-through brand ideas. It breaks down the tenets of a great marketing idea into 7 key steps, taking you on a journey to build your own, teaching you to think like a kid once again.
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1
Start by choosing your hero
– the role your idea will take.
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2
Then pick your quest
– what will your hero overcome?
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3
Select your home
– the heart of the idea
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4
Decide on the path to take
– how will the idea come across?
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5
Choose a realm
– which part of culture will it tap into?
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6
Gather your allies
– who's coming along on the journey?
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7
Lastly grab your weapons
– the most tangible part of the idea
Then using your selected elements, conjure up an idea that uses them as the bedrock of your adventure.
Ready to be a big kid?
The older we get the more we lose the ability of thinking as freely as we once did as a child 🤔. We grow up and demand words. We become serious. But creativity needs cues and laughter, not prose and posturing.
After studying over 200 Cannes winning ideas, we’ve broken down the elements that made them great to help you build your own ideas. Whether big or small, we’ll help you ideate in a way that allows your childlike spirit to break free and run wild again.
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Start from a different idea category every time
Explore 12 different idea categories
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Play with different cultural territories
Navigate 20 different realms
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Select from multiple tangible idea outputs
Choose over 20 different weapons
