Welcome to Anti-
vanilla Thinking

Helping brands be intentionally deviant

We help brands and teams cut through the proverbial vanilla by acting as a strategic catalyst. We work with teams to create what we call intentional deviation, through kick-ass idea ripples, epic hands-on training, and villain-led positioning, all designed to break predictable and default thinking.

With expertise in media, creative, PR and events, what we offer is always tactical, actionable and damn right useful. We just love creating cut-through without relying on big budgets.

Less vanilla. More impact. Simple.

Anti-Vanilla Ideas

Quick-fire rippletastic thinking

Short, sharp thought-starters that act as catalysts for bigger work - ideas that wouldn’t exist if you stayed in the comfort zone. We call them Ripples. And we deliver 7 in 4 days for a flat fee of £499. It doesn’t get more anti-vanilla than that. We aim to deliver ideas across a spectrum of creative categories, so step into our playground here.

For teams who need more than three ideas.

The Scoop Lab

Training that cuts through

We run epic 3.5 hour workshops that break default thinking with live sessions that rewire how teams think, brief, ideate, and sell ideas in. From creative technique to story-selling mastery, they are all practical, interactive, memorable. Find out more.

For in-house teams and agencies.

Be More Villain

Get pack, screw purpose

A strategic framework that gives your brand a point of view, a tension, and real cultural relevance, build on our Revenge Strategy engine. All so your audience becomes believers, not browsers. Find out more.

For brands ready to become cult-beloved, not just ‘nice’.

Absurdity Inc.

Escape the normal

The first deliberately absurd corporate away day designed to break logic, hierarchy and habit, so teams can access thinking they normally censor, using structured nonsense, playful provocation and rule-breaking exercises.

For any team that just wants to have fun. Find out more.