Creative Strategy should be the most exciting role 🤗 in every agency, but it can also be the most frustrating! The way we’ve been told it should be done, ultimately, sucks. Too framework heavy, over reliance on ‘pillars’ and an often disconnect between ‘strategy’ and ‘ideas’.
Our mission is to change that and make creative strategy the most exciting, interesting and impactful discipline in the comms world. Forget the theory, forget the pillars and forget trying to fudge insights; you’ll find a simple approach to a more disruptive strategy.
The 5 week course
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Ingredient 1: Mastering the ABCDE Approach
In this module individuals will learn how to distil strategy into a simple flow. From the Ambition to the Expression. The start, to the finish.
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Ingredient 2: Smashing the Campaign Idea
There are tactical ideas and then there are campaign ideas. This module looks at how to crack the BIG idea, the one that sits at the heart of any campaign. This type of idea can be rolled in hundreds of ways – and we will do just that.
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Ingredient 3: Tactics that Cut-Through
Once you have the big over-arching campaign idea, now it’s time to get tactic. This module looks at different ways to come up with more disruptive and memorable ideas that hinge off the campaign idea.
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Ingredient 4: The Power Sell
Having the idea is only half the battle. The sell is the other half. In this module we look at how to write the idea with impact, using our Trademarked RASHERS way to sell with narrative and power.
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Ingredient 5: The Perfect Brief
Great ideas need flawless execution. In the last module we learn how to take all the information you have and write the perfect brief to bring everyone along on the journey with you.
Choose Your Brief
We don’t believe in teaching, we believe in learning, and that’s why at the start of the course you will get the chance to choose from six mock briefs to work from throughout the session.
What makes this different:
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Unbelievably practical - forget over-theorising!
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Learn in the moment - homework can do one!
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It’s all live - but recorded if you miss it!
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Applicable to every comms discipline - we’re not snobs!
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You’ll feel ready to kick-ass - rather than drained!
What's included:
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Creative Strategy School LIVE
A five week workshop that will teach you how to turbocharge any strategy, and quickly.
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Unlimited Access
Enjoy lifetime access to all recordings and course material.
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Quarterly Check-ins
A series of check-ins to discuss how you’re putting it in to practice and any questions that crop up.
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Bespoke Tools
You’ll receive a goody bag stashed with all the pads, cards and merch used in the course.
Meet Your
Course Leader
Dan is the founder of Raspberry Ripple and has over 15 years of Creative Strategy experience. He was most recently Head of Creative Strategy at OMD and has worked on some of the world biggest brands; Google, Levi’s, Pepsi, Barclays, L’Oréal, M&S and more.
He has won numerous creativity and strategy awards and continues to develop disruptive ideas on a weekly basis through Raspberry Ripple on super quick turnarounds.
