The Idea Instigators Steroids for the Brain

Creativity needs cues

For ideas to thrive they need stimulus, questions and provocations. We call them ‘cues’ and we’ve created 40 of the most useful ones out there so you can supercharge your ideas, plus 10 switch it up cards.

Poke your brain

We’ve got the starting point, you just need to add the imagination. We’ve looked at hundreds of award winning ideas and have bucketed them into themes:

  • Cultural changers

  • Reimagined mediums

  • Partnership perfection

  • Brand twists

Play like a kid again

The Idea Instigators are part of our philosophy of playing like a kid again and letting your creativity run wild. That’s why the way you play these cards is simple; draw a question, come up with the idea, and then switch it up with 10 different ways to look at it.